지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- (주)엘지씨엔에스(구LGCNS엔트루정보기술연구소) Entrue Journal of Information Technology Entrue Journal of Information Technology Vol.2 No.2
- 발행연도
- 2003.1
- 수록면
- 29 - 44 (16page)
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초록· 키워드
오류제보하기
Although the number of Internet users has increased explosively, customers of EC have a tendency to be reluctant to provide their sensitive personal information to Web sites. The tendency is due to their distrust of EC security. We investigate the impact of customer perception of security control on EC acceptance. Also, we examine trust as the mediating factor of the relationship. We chose Internet banking as the research domain because customers are generally more concerned about processing sensitive information such as financial information. There were 502 cases that were collected through a Web su rvey of Internet banking users. The results of the statistical analyses using structural equation modeling indicate that the perception of non-repudiation, privacy protection, and data integrity has a significant impact on trust in EC. And, the trust has a significant impact on EC acceptance. Implications and further research directions are also presented.
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