인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
There has been a consensus that the material values are globally growing among young generations, which may harm the environment. In the mist of little empirical efforts about how to motivate consumers to move away from such materialistic consumption, a few recent studies of flow experience and happiness help us shed lights on this issue. The purpose of this study is to investigate how a high level of flow experience influences their subjective well-beings (e.g., life satisfaction, self-esteem), which lead to elevate their pro-social attitudes and behaviors. This study set fandom as the context of consumers’ immersion experiences, particularly focusing on BTS ARMY, one of the most committed fandom in the world. A survey results revealed that a high flow experience more enhanced subjective well-beings, pro-social attitudes, and behaviors than a low flow in general. The interaction effects between flow experience and fandom on self-esteem, pro-social attitudes, and behaviors were also significant. The results imply the benefit of having high flow experiences from being away from the material consumption while focusing on fans" experiential consumption instead, which shows a potential way to indirectly keep sustainable environment in the end.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-ECN-0101-2023-324-000440041
