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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.2
- 수록면
- 227 - 237 (11page)
- DOI
- 10.35159/kjss.2024.2.33.1.227
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초록· 키워드
The purpose of this study was to evaluate the relative managerial efficiency of 10 Korean professional baseball teams using two-stage data envelopment analysis(two-stage DEA). To analyze the relative efficiency, the player salary, regular season teams wins, and attendance were used as input, mediating, and output variables, respectively. The data were analyzed with the two-stage DEA using R program.
The results of this study were as follows; First, KT was measured as a highly efficient team in the 2015 season, and LG was measured as highly efficient in the 2016-2019 and 2022 seasons. Second, Doosan, Hanwha, KIA, LG, Lotte, Samsung, SSG Should enhance output wins compare input player salary, While Kiwoom, NC, KT Should enhance the managerial efficiency by increasing the number of game attendance. From an overall perspective the relative efficiency of Korean professional baseball teams has been decreased in recent years, largely due to declining the number of attendance. It’s worth noting, especially for the 2022 season, that despite the return to normalcy following the end of the pandemic, the attendance has not been recovered to pre-COVID-19 levels as quickly as professional sports in the US or Europe. Therefore, in order to improve managerial efficiency, Korean professional baseball teams will need to develop active marketing strategies to increase the influx of spectators into stadiums, as well as effort to create and actively promote a hygienic and safe game viewing environment.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지The results of this study were as follows; First, KT was measured as a highly efficient team in the 2015 season, and LG was measured as highly efficient in the 2016-2019 and 2022 seasons. Second, Doosan, Hanwha, KIA, LG, Lotte, Samsung, SSG Should enhance output wins compare input player salary, While Kiwoom, NC, KT Should enhance the managerial efficiency by increasing the number of game attendance. From an overall perspective the relative efficiency of Korean professional baseball teams has been decreased in recent years, largely due to declining the number of attendance. It’s worth noting, especially for the 2022 season, that despite the return to normalcy following the end of the pandemic, the attendance has not been recovered to pre-COVID-19 levels as quickly as professional sports in the US or Europe. Therefore, in order to improve managerial efficiency, Korean professional baseball teams will need to develop active marketing strategies to increase the influx of spectators into stadiums, as well as effort to create and actively promote a hygienic and safe game viewing environment.
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목차
- Abstract
- Ⅰ. 서론
- Ⅱ. 연구방법
- Ⅲ. 결과
- Ⅳ. 논의
- Ⅴ. 결론 및 제언
- 참고문헌
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