인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
This paper analyzes the value-based services for sustainable business of IKEA, one of the most successful brands in furniture. Alongside its reputation for good, inexpensive design, IKEA's distinctive labyrinth has been phenomenally successful with 283 stores in 26 countries and profits of ?2.3 billion in 2010. The IKEA product range consists of 9,500 home furnishing products that are high inquality but low in prices. This is facilitated by methods which are cost-efficient and innovative. This paper analyzes the success factors of IKEA's value-based service for sustainable business.
IKEA manages its value-based services for sustainable business by conducting marketing strategies such as various product range, a unique IKEA's shopping path, emphasis on social and environmental responsibility, code of conduct, and customer loyalty. In conclusion, it has discovered IKEA’s value-based services for sustainable business works very successfully.
IKEA believes that there is no compromise between doing good business and being a good business. It aims to go beyond profitability and reputation and that is why IKEA is becoming a leading example in developing the value-based services for sustainable business. This will create a better everyday life for its customers.
#지속성장을 위한 가치기초 서비스 경영전략
#글로벌마케팅
#포지셔닝
#IKEA
#Value-based Services for Sustainable Business
#Global Marketing
#Positioning
#IKEA
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UCI(KEPA) : I410-151-25-02-092734934
