인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
학술저널
Full-text
오류 신고하기해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
논문 기본 정보
- 저자정보
초록·키워드
This study aims to empirically examine how ESG management in the food service companies, broken down into environmental, social, and governance components, influences the sub-components of brand image and consumer loyalty. Through this, we aimed to help the food service industry effectively under- stand ESG management from a marketing perspective in terms of the possibility of sustainable growth for food service companies, explore the feasibility of ESG management strategies for food service companies in the domestic food service industry in the future, and provide practical implications by more systematically revealing the mechanisms of consumer behavior change. This study collected data through convenience sampling from consumers who understand and are interested in ESG management practices of food service companies located in Seoul and Gyeonggi Province. A total of 294 valid samples were used for analysis. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, simple regression analysis, and multiple regression analysis were performed using SPSS PASW 28.0. Analysis results indicate that, first, among the sub-factors constituting ESG management in food service companies, environmental and social factors were found to have a positive (+) impact on brand image, while governance had no impact. Second, brand image was found to have a positive (+) effect on con- sumer loyalty. Third, among the sub-factors constituting ESG management in food service companies, environmental, social, and governance factors were found to have a positive (+) effect on consumer loyalty. ESG management by food service companies contributes to building long-term consumer loyalty, going beyond merely providing consumers with a positive image.
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-151-26-02-095631793
