저자의 연구 키워드

저자의 연구 키워드

#경륜 매출

#경륜?경정사업 특성

#경륜·경정

#경주방식

#경주사업

#고객만족도

#고객태도

#관계품질

#국민체육진흥공단

#기업 스폰서십 활동

#기업이미지

#기업평판

#동호인 자전거 대회

#배당률

#브랜드자산

#사회공헌활동

#서비스 품질

#스폰서 이미지

#스폰서십 활동

#스폰서이미지

#이벤트

#인식도

#인적자원

#자전거전시회 서비스품질

#전반적 만족도

#전시관 품질

#주요어: Tour de Korea

#지역효과 인식

#참여가치인식

#척도 개발

#타당도

#타당성

#호감도

#a bike exhibition service quality

#baseball player of university

#behavioral intention

#bicycle club members competition

#brand equity

#brand image

#career decision-making level

#career preparation behavior

#club image

#club support

#collaboration product characteristics

#community contribution

#competition service quality

#customer attitude

#customer satisfaction

#cycle & motor boat racing

#cycle racing business sales

#cycle racing?motor boat racing business's characteristics

#destination image

#drone soccer

#empathy

#Enterprise Image

#Enterprise Reputation

#enterprise sponsorship activities

#event

#event quality

#exhibition quality

#famous athlete images

#general satisfaction

#human resource

#impression

#intangible service quality

#Key Words: Tour de Korea

#Korea Sports Promotion Foundation

#Korean National Sports Festival

#KSPO)

#loyalty

#mediating effect

#mental skills

#motor-boat racing athletes

#new market for sports marketing

#odds

#perceived athletic performance

#perception

#press types

#purchase intention

#racing business

#racing system

#recognition

#recommendation intention

#regional benefits

#regional development expectations

#regional image

#regional international sport event

#regional sport event attributes

#regional subsidy

#regional support

#regional supports

#Relationship Quality

#Scale Development

#self-management

#service quality

#Social Contribution Activities

#social support

#sponsor image

#Sponsorship Activities

#sport competition

#sports industry policies and systems

#sports organization

#sports tourism brand

#the product attitude to sponsor enterprise

#the recognition of local effect

#the recognition of participation value

#Tour de Korea

#Tour de Korea 국제 도로사이클 대회

#Validation