저자의 연구 키워드

저자의 연구 키워드

#가격수준 인지

#가격입찰

#가격할인

#개별요금제

#거래효용

#결제 채널 선택

#경영평가

#경쟁의 효과성

#관여도

#구매태도

#기부여부 선택권

#기업태도

#기준점효과

#내부준거가격

#내용분석， citations

#다단계 의사결정

#단일에너지시장

#대의명분 마케팅

#동화-대조

#멀티채널

#발전자회사

#불확실성

#사전 믿음

#사회적 구성주의

#사회적 영향

#선물

#설득지식

#쇼핑성향

#수익률

#순응

#심사숙고

#쌍방권한원칙

#앵커링

#외부준거가격

#용량보상

#이중정보처리시스템

#인용

#인용분석

#인지적 락인

#자기감시성

#잔존위험

#장기 물량 해외 재판매

#전력구입비

#전력시장

#정박효과(anchoring)

#정산조정계수

#정체성 표현 욕구

#주변인 태도

#준거가격

#중고 거래

#지각된 비용

#지각된 자율성

#지각된 품질

#지배구조

#지불의사가격

#직수입

#참고문헌

#참여노력

#참여의도

#천연가스

#최적 선택

#친환경 제품

#탐색비용

#평균요금제

#프라이밍

#프레이밍

#피인용횟수

#할인표지

#현물 비중 증대

#현저성효과(prominence)

#획득효용

#후회회피

#Acquisition Utility

#Anchoring

#Assimilation-contrast

#Attitudes of Others

#Average Gas Tariff

#bid-base market

#Capacity compensation

#Cause-Related Marketing

#Choice to Donate

#citation analysis

#citations received

#Cognitive Lock-in

#conformity

#content analysis

#Deliberation

#Desire for Identity Expression

#Direct Import

#Direct LNG Imports

#Discount

#Dual Entitlement Principle

#dual process system

#EDLP

#effectiveness of competition

#Electricity Cost

#Electricity market

#Electricity Saving

#Energy only market

#External Reference Price

#Externalty

#Firm Attitude

#Flat-rate

#Framing

#Gifts

#governance

#Green Products

#HiLo

#Income Redistribution

#Individual Gas Tariff

#Internal Reference Price

#Internet Pricing

#LNG 직수입

#management evaluation

#Multichannel

#Multi-stage Decision-Making

#Natural Gas

#Optimal Choice

#Participation Effort

#Participation Intention

#Payment Channel Choice

#Peak Load

#Perceived Autonomy

#Perceived Cost

#Perceived Quality

#perception of price

#Persuasion Knowledge

#power generation subsidiary

#Price Discount

#Priming

#prior belief

#Product Involvement

#profitability

#Progressive Tariffs

#Purchasing Attitude

#Reference Price

#references

#Regret Aversion

#Resale of Long-term LNG Contracts

#Residual Risk

#Sale sign

#search cost

#Self-monitoring

#settlement adjustment coefficient

#Shopping Orientation

#social constructivism

#social influence

#Spot Market Expansion

#Time-of-use Tariffs

#Transaction Utility

#Two-part Tariff

#uncertainty

#Usage-based

#Used Trading

#Willingness-to-pay