저자의 연구 키워드

저자의 연구 키워드

#개별자유여행(Free Independent Traveler)

#경제적 속성(economic attributes)

#고객관계마케팅

#고객-기업동일시

#고객충성도

#고객행동의도(Customer Behavior Intention)

#고령사회(Aged Society)

#고령화 사회(Aging Society)

#공익연계마케팅(Cause-Related Marketing)

#공정관광(fair tourism)

#관광두레

#관광두레PD

#관광목적지 이미지(tourism destination image)

#관광목적지(Tourist Destination)

#관광정보 애플리케이션(Tourism Information Application)

#관광제약(Tourism Constraints)

#기념품점(Souvenir Shop)

#기업이미지

#다항로지스틱 회귀분석

#대응분석

#도시브랜드(city brand)

#만족도(Satisfaction)

#만족도(satisfaction) 고객행동 의도(customer behavior intention)

#면세점(Duty Free Shop)

#바이두 지수(Baidu index)

#방문동기(Visit Motivation)

#방문의도(Visit Intention)

#브랜드 개성(Brand　Personality)

#브랜드선호

#사회/문화적 속성(social/culture attributes)

#사회적 책임(Social Responsibility)

#사후행동(Post Behavior)

#서비스품질

#속성(Attribute)

#속성(Attributes)

#쇼핑관광(Shopping Tourism)

#시나 웨이보 (Sina Weibo)

#시니어(Senior)

#시니어관광(Senior Tourism)

#시티투어 구성요소(components of city tour)

#시티투어버스(city tour bus)

#웰니스 관광지(Wellness Tourist Destinations)

#웹 가시성(Web visibility)

#이해관계자(Stakeholders)

#인지적 이미지(cognitive image)

#자연/환경적 속성(nature/environment attributes)

#재래시장(Traditional Marketplace)

#쟐트만은유기법(ZMET)

#정서적 이미지(affective image)

#제약요인(Constraint Factors)

#중간지원조직

#중요도-실행도 분석(Importance Performance Analysis)

#지각된 즐거움(Perceived Enjoyment)

#지속가능경영(Sustainability Management)

#질적 사례 연구(Qualitative Case Study)

#초고령화 사회(Super-aged Society)

#컨벤션 개최지(convention destination)

#컨벤션기획업(PCO)

#컨벤션센터(Convention Center)

#핵심역량(Core Competencies)

#협력적 거버넌스 성과

#협력적 거버넌스 형성요인

#호텔선택속성

#호텔이미지(Hotel Image)

#확장된 기술수용모델(Extended Technology Acceptance Model)

#환경적·사회적·경제적 지속가능성(Environmental·Social·Economic Sustainability)

#Art Exhibitions(미술전시)

#Brand Preference

#Convergence(융합)

#Cooperative governance formation factors

#Cooperative governance performance

#Corporation Image

#Correspondence Analysis

#CRM

#Cultural Art Tourism(문화예술관광)

#Customer Loyalty

#Customer Relationship Marketing

#Customer-Company Identification

#Experiential Value(경험가치)

#Hotel Selection Attributes

#Leisure Satisfaction(여가만족)

#Middle support organization

#Multinominal Logistic Regression Analysis

#SERVQUAL

#SNS 빅데이터(SNS Big Data)

#Tourdoore

#Tourdoore producer