저자의 연구 키워드

저자의 연구 키워드

#가치 함수

#가치기반판매

#게임 이론(Game Theory)

#경쟁(competition)

#고객 관계 관리

#고객 생애 가치

#고객 유지

#고객 유지 전략

#고객 자산

#고객 자산 측정

#고객 충성 프로그램

#고객 획득

#고객 획득 전략

#고객관계 관리

#고객관계관리(Customer Relationship Management, CRM)

#고객생애가치(Customer Lifetime Value, CLV)

#고객자산(Customer Equity, CE)

#고객지향성

#공익연계마케팅

#공익연계마케팅의 양면성

#공익연계제품의 효용

#광고효과

#기업공시자료(Corporate Disclosure)

#다층모형

#단기적 성과 지향

#대규모 언어모델

#메시지 프레임

#목표 구배

#복식부기 심적회계 모형

#성과 측정

#성과 평가 지표

#성별

#소비자 리뷰

#소비자 반응

#수익성 예측

#시장 경쟁

#시장 성장률

#양면성

#연관

#연상 네트워크 이론

#연쇄 활성화 모형

#유지비용(Retention Cost)

#이동 행렬

#인공지능

#장기적 성과 지향

#전망 이론

#제품 유형

#주관적 확률

#타당성 검증

#토픽모델링

#판매전략

#판매지향성

#팬 생애가치

#팬 자산

#프로야구 산업 사례

#획득비용(Acquisition Cost)

#Acquisition

#Acquisition Cost

#advertising effect

#Aggregation Bias

#AI

#ambivalence

#Ambivalence of Cause-related Marketing

#association

#BERTopic

#BG/NBD 모형

#BG/NBD model

#Carry-Over Effect

#case of professional baseball industry

#cause-related marketing

#Chinese Market

#Coalition Loyalty Program

#Competition

#Competitive Market

#Confucianism

#Consignment Production

#consumer response

#Consumer Reviews

#Corporate Disclosure

#Customer Acquisition

#Customer Acquisition Strategy

#Customer Equity

#customer equity measurement

#Customer Equity(CE)

#Customer Lifetime Value

#Customer Lifetime Value(CLV)

#Customer Loyalty Program

#customer orientation

#Customer Relationship Management

#Customer Relationship Management(CRM)

#Customer Retention

#Customer Retention Strategy

#Customer satisfaction

#Disaggregated Data Level

#Double-entry Mental Accounting Model

#Elaboration Likelihood Model

#Excitation Transfer

#fan equity

#fan lifetime value

#Game Theoretical Model

#Game Theory

#gender

#Goal-gradient

#Guilt

#Koyck Model

#Large Language Models

#LDA

#Leader or follower

#Long-term Orientation Strategy

#Loyalty Program

#Market competition

#Market Growth Rate

#Message Frame

#migration matrix

#Model Validation

#Multi-Brand Loyalty Program

#multi-level models

#negative response of viewer

#Pareto/NBD 모형

#Pareto/NBD model

#performance

#performance evaluation index

#PPL brand

#PPL program

#PPL(Product Placement)

#Private Brand

#Product Quality

#Product Type

#profitability

#Prospect Theory

#Regional Heterogeneity

#Retention

#Retention Cost

#sales orientation

#sales strategy

#Short-term Orientation Strategy

#Single-Brand Loyalty Program

#Societal Marketing

#Subjective Probability

#the associative net work theory

#the spreading activation model

#Topic Modeling

#Utility of Cause-related Product

#Value Function

#value-based sales