저자의 연구 키워드

저자의 연구 키워드

#검색의도

#경제파급효과

#골프의류 소비자(Golf Wear Consumers)

#관람만족

#관람태도

#광고모델 속성

#광고모델 유형

#광고태도

#교양체육 인식

#교양체육만족

#구매의도

#구전의도

#기업이미지

#내용분석

#대학농구팀

#대학생

#번아웃

#변혁적 리더십

#북미스포츠경영학회지

#산업연관분석

#소비패턴

#스포츠 지속참여의도

#스포츠 참여의도

#스포츠 태도

#스포츠경영학

#스포츠의류

#스포츠이벤트

#스폰서동일시

#시장 세분화(Market Segmentation)

#신뢰 관계

#연구동향

#입장료 수입

#체육교사 신뢰

#추구혜택(Pursuit Benefits)

#팀 응집력

#팀동일시

#팀신뢰

#한국스포츠산업경영학회지

#한국프로야구

#admission fee

#advertising model attribute

#advertising model types

#apparel conformity

#attitude toward spectating

#attitudes toward advertisement

#Behavioral involvement

#burnout

#career anxiety

#Cheering Satisfaction

#college students

#collegiate athletes

#community relations

#consumer attitude

#consumption pattern

#Content Analysis

#crossover shopper

#Economic Impact

#expectation-confirmation

#Fan Cost Index

#Fan Loyalty

#Fan-Team Relationship Quality

#Female college students

#Index

#Intention to spectate

#Interindustry Analsysis

#Journal of Sport Management

#K-League

#Korean Journal of Sport Management

#Korean Professional Baseball

#licensed product

#loyalty

#market segmentation

#marketing communication

#online communication

#P.E. teacher trust

#perceived performance

#personnel selling

#port Event

#PR

#pro sports merchandise

#Pro-Baseball Spectators

#professional baseball

#professional baseball industry

#pro-sports

#Pro-Volleyball

#purchase intention

#purchase intentions

#purchase intentions of sponsors’ product

#Purchasing Barriers

#recognition of college physical education classes

#regional economic impact

#regional input-output analysis

#Repurchase Intentions

#Research Trends

#satisfaction with college physical education class

#Scal development

#search intention

#shopping satisfaction

#shopping-orientation

#Socio-psychological involvement

#spectating satisfaction

#spectator satisfaction

#sponsor identification

#sponsor image

#sport attitude

#Sport Management

#sport participation

#sports participating intentions

#team authenticity

#team cohesion

#team identification

#team image

#team trust

#team-sponsor fit

#transformational leadership

#trust relationship

#university basketball team

#university students

#word-of-mouth