저자의 연구 키워드

저자의 연구 키워드

#가격 공정성

#가격수용성

#간접학습

#경쟁우위

#경험적 지식

#고객 지각

#공정무역

#관계 마케팅

#관계 마케팅 이론

#관계마케팅

#관계적 마케팅

#국제 경험

#국제 마케팅 채널

#국제 채널

#국제경영전략

#국제화

#국제화 과정

#국제회계

#글로벌 배송 기업

#기업의 사회적 책임

#기업자원

#내재적 속성

#다국적 기업

#마케팅 이론

#브랜드 가치

#브랜드 제휴

#사건연구

#소비자 태도

#손자병법

#수출

#수출 마케팅

#수출 벤처

#수출 파트너십

#시장 지향성

#시장 포지션 우위

#시장 확대

#시장 확장

#시장지식

#시장확대

#신생기업

#신호이론

#실험설계

#역량

#유통

#이해 당사자 이론

#이해관계자 이론

#자원

#자회사 생존

#전략적 제휴

#제품지식

#지각된 가치

#지식 기반 이론

#지식관리과정

#직접 학습

#창업

#창업기업

#창의성

#판매자 명성

#해외 유통

#행동의도

#Alliance

#alliance success

#American Firms

#Assessing Overseas Markets

#Attribution

#Behavioral Change Theory

#Behavioral Intentions

#Brand Equity

#Brand evaluation

#Brand Partnership

#Brand recall

#Branding

#Capability

#Categorization

#Channel Partner

#Competence

#competences

#Competitive Advantage

#Consumer Animosity

#Consumer Attitude

#Consumer Purchase Intention

#Contribution

#Corporate social responsibility

#Country of Origin

#Country-of-origin

#Country-related Affect

#Country-Related Product Association

#Country-related Product Associations

#Creating Shared Value

#Creativity

#Cross-national Distances

#Cross-Sector Alliance

#Cultural Distance

#Customer Prioritization

#Customer Relationship Management

#Customer Retention

#Data Mining

#Dependence

#Diffusion

#distribution

#Diversification

#Economic Distance

#Emerging Economies

#Entry Timing

#Even Study

#Event History Analysis

#Event Study

#Expansion

#Expansion Strategy

#Experience

#Experiential Knowledge

#Experiment

#Experimental Design

#Export

#Export intermediary-specific resources

#Export Marketing

#Export Marketing Relationships

#Export Partnership

#Export partnerships

#Exporter

#Exporting

#Export-venture

#Export-Ventures

#Fair Trade

#Financial Performance

#Growth

#Home Government Support

#Host Country Institution

#Idiosyncratic Resources

#Incremental Internationalization

#Indirect Customers

#Indirect Learning

#Industry

#Information Technology

#Innovation

#Innovation Capability

#Interfirm Collaboration

#Intermediary

#International Accounting

#International Brand Extension

#International business

#international channel

#International Co-branding

#International Expansion

#International Growth

#International Joint Venture

#International Marketing

#International Marketing Channel

#International marketinng strategy

#International Relationship Marketing

#International Trade

#Internationalization

#Internet-Based Financial Services

#Joint Market Orientation

#Knowledge

#knowledge management process

#Knowledge Management Systems

#Knowledge-Based Theory of the Firm

#Late Movers’ Advantage

#Market Development

#Market Entry Mode

#Market Entry Modes

#Market Expansion

#market knowledge

#Market Orientation

#Market Value

#Marketing

#Marketing Channel

#Marketing Channels

#Marketing Strategy

#Marketing Theory

#Motivation

#Multinational Corporation

#multinational corporations

#Multinational Enterprise

#National Image

#National Philanthropic Environment

#New Market Development

#Organizational Learning

#Overseas Distribution

#Overseas Distributor

#Partial Least Square

#Perceived Feedback

#Perceived Values

#Positional Advantage

#Postentry Strategy

#Price Acceptability

#Product Innovation

#Product Knowledge

#Promotional Campaign

#Relational Factors

#Relationship Marketing

#Relationship-Marketing

#relationshipmarketing theory

#Resistance

#Resource

#Resource Management

#Resource-advantage theory

#Resource-Advantage Theory of Competition

#Resource-Based Theory

#Resource-Based Theory of the Firm

#Resources

#Sales Growth

#Seller Reputation

#Signaling Theory

#Small- and Medium-sized Venture

#Social Venture

#stakeholder theory

#Start-up

#start-up firm

#Stock Returns

#Strategy

#Strategy of SunTzu

#Subsidiary Survival

#Success Factors

#Sustainability

#Technology Acceptance Model

#The Knowledge-based Theory of the Firm

#Transaction Costs

#Trust

#Value Creation

#Vicarious Learning