인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
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Abstract·Keywords
This study aims to explain how political parties’ electoral strategy portfolios diversify from clientelistic to programmatic strategies. In this regard, key question includes: how socioeconomic differences among the electoral districts affect the organization and electoral portfolios of party branches? Based on field research in Indonesia (Jakarta) concerning party-voter linkage, I argue that parties’ access to state resources and voter demands affect party strategies’ portfolios. Parties organize themselves and appeal to voters differently based on a district’s socioeconomic condition. In rich urban areas, parties try to appeal to voters using policy-oriented strategies, whereas in poor rural and urban areas parties are more likely to pursue a clientelistic strategy. The research is based on a field research in North Jakarta (socioeconomically less-developed) and South Jakarta (socioeconomically more developed) with a particular focus on the Prosperous Justice Party’s (PKS, Partai Keadilan Sejahterah) electoral strategies in these districts during opposition (1999-2004) and governing (2004-2009 and 2009-2014) periods.
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