지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Designing mobile interfaces is fundamentally different from designing online interfaces. Not only are there differences in underlying technologies, but also in the way people use mobile interfaces. If these differences are not taken into account in designing mobile interfaces, mobile services are likely to fail. If mobile services do not deliver what people want, these services will fail no matter how excellent the underlying technology is. The user interface design commonly used in mobile services is based on multi-layered approach, which is not very user-friendly. A well designed single layered user interface will be more user friendly than the conventional one and it will be having edge over others. However, it is quite difficult to provide a single layered user interface in a small screen.
This study aims at examining how design attributes of mobile interfaces affect customer preferences. In order to explore customer preferences to each design attribute of mobile interfaces, we measure and analyze customer’s WTP (Willingness To Pay) toward their different interface designs. Ultimately, throughout the study, we try to answer how to design mobile interfaces in small screen of mobile devices. In addition, we propose an optimal design solution that customers likely prefer.
This study aims at examining how design attributes of mobile interfaces affect customer preferences. In order to explore customer preferences to each design attribute of mobile interfaces, we measure and analyze customer’s WTP (Willingness To Pay) toward their different interface designs. Ultimately, throughout the study, we try to answer how to design mobile interfaces in small screen of mobile devices. In addition, we propose an optimal design solution that customers likely prefer.
목차
Abstract
1. Introduction
2. User Interface Issues of Mobile Services
3. Willingness To Pay(WTP)
4. Research Methodology
5. Result and Discussion
6. Conclusion
References
참고문헌 (11)
참고문헌 신청
[학술지(정기간행물)] - / 1999 / Why the WTA-WTP disparity matters 28 : 323 ~ 335
[학술지(정기간행물)] - / 1987 / Estimating Willingness to Pay from Survey Data : An Alternative Pre-Test-Market Evaluation Procedure Journal of Marketing Research 24 : 389 ~ 395
[학술지(정기간행물)] - / 2000 / Market Segmentation and Willingness to Pay for Organic Products in Spain 3 : 207 ~ 226
[학술지(정기간행물)] - / 1991 / Segmenting Markets with Conjoint Analysis Journal of Marketing : 20 ~ 31
[학술지(정기간행물)] - / 1978 / Conjoint Analysis in Consumer Research：Issues and Outlook Journal of Consumer Research 5 : 103 ~ 123
[학술지(정기간행물)] - / 1987 / Estimating Willingness to Pay from Survey Data : An Alternative Pre-Test-Market Evaluation Procedure Journal of Marketing Research 24 : 389 ~ 395
[학술지(정기간행물)] - / 2000 / Market Segmentation and Willingness to Pay for Organic Products in Spain 3 : 207 ~ 226
[학술지(정기간행물)] - / 1991 / Segmenting Markets with Conjoint Analysis Journal of Marketing : 20 ~ 31
[학술지(정기간행물)] - / 1978 / Conjoint Analysis in Consumer Research：Issues and Outlook Journal of Consumer Research 5 : 103 ~ 123
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UCI(KEPA) : I410-ECN-0101-2009-325-017476985