지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Recent studies on the electronic mailing (E-mail) focused on largely its technological aspects and tried to identify the unique needs and functions served by this new medium in comparison with other inter￢personal communication situations such as face-to-face communica￢tion, terrestrial and cellular telephony, letter writing, facsimile trans￢mission, etc.
Major functions attributed to E-mail includes non-simultaneity of addressing, flexible retrieval and reuse of message content, etc. Based on these technical superiorities, many studies predicted that E-mail would supercede existing interpersonal media in satisfying these functions. But there is no empirical study that examines the functional interrelationships among these five media and face-to-face communication.
We do not know how the users of these interpersonal media perceive the comparative effectiveness of E-mail in satisfying various private communication needs. The answer to this question is im￢portant in our speculation about whether, or, how fast, this new me￢dium would substitute other traditional interpersonal media.
Data for this study come from a purposive sample of 164 university students, who would represent a segment that recorded the unprece￢dented growth in adopting the new media such as E-mail and mobile phone. Based on existing studies of media uses and gratifications, we identified 15 major needs/functions that are frequently served by in￢terpersonal private communication media. Employing multidimensional scaling technique, we factored out two major dimensions (Convenience, Media Richness) from these needs.
The five media and the face-to-face communication situation were plotted in the two dimensional space to evaluate their hierarchical ordering in perceived effectiveness in satisfying the interpersonal com￢munication needs. Additionally, t-tests were performed to compare E-Mail with the other private communication channels. Based on these two statistical tests, this study attempts to identify the media that could possibly be substituted by E-Mail, the media that are functionally equivalent or exceeded by E-Mail, and the differentiated functions that are uniquely satisfied by E-Mail.
Major functions attributed to E-mail includes non-simultaneity of addressing, flexible retrieval and reuse of message content, etc. Based on these technical superiorities, many studies predicted that E-mail would supercede existing interpersonal media in satisfying these functions. But there is no empirical study that examines the functional interrelationships among these five media and face-to-face communication.
We do not know how the users of these interpersonal media perceive the comparative effectiveness of E-mail in satisfying various private communication needs. The answer to this question is im￢portant in our speculation about whether, or, how fast, this new me￢dium would substitute other traditional interpersonal media.
Data for this study come from a purposive sample of 164 university students, who would represent a segment that recorded the unprece￢dented growth in adopting the new media such as E-mail and mobile phone. Based on existing studies of media uses and gratifications, we identified 15 major needs/functions that are frequently served by in￢terpersonal private communication media. Employing multidimensional scaling technique, we factored out two major dimensions (Convenience, Media Richness) from these needs.
The five media and the face-to-face communication situation were plotted in the two dimensional space to evaluate their hierarchical ordering in perceived effectiveness in satisfying the interpersonal com￢munication needs. Additionally, t-tests were performed to compare E-Mail with the other private communication channels. Based on these two statistical tests, this study attempts to identify the media that could possibly be substituted by E-Mail, the media that are functionally equivalent or exceeded by E-Mail, and the differentiated functions that are uniquely satisfied by E-Mail.
목차
1. 서론
2. 이론적 배경
3. 연구문제 및 연구의 의의
4. 연구 방법
5. 연구 결과
6. 결론 및 논의
참고문헌
영문초록
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UCI(KEPA) : I410-ECN-0101-2009-331-016421108