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자료유형
학술저널
저자정보
저널정보
한국영화학회 영화연구 영화연구 22호
발행연도
수록면
268 - 285 (18page)

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초록· 키워드

In this study, I am proposing the cause and effect of mixing genres. In researching the cause of mixing genres, I use the Gitlin's notions such as spin-off and recombination. Gitlin proposed spin-off and recombination as the way to control the success in market. Spin-off is the notion of using the existing image in other films and media. For example, in the director Kwak jae-young' s 〈My sassy Girl〉 (2001), the female protagonist, Ji-hyun Jun is using the image in her old film and CF. And recombination is the notion of mixing the important elements of the popular films, For example, 〈My sassy Girl〉 is the mixed genre with melodrama, comedy and action film.
The effect of mixing genres made the inconsistent text. Each genre has the exclusive icon, convention, and formula. Mixing genres is consisted of all these elements from each different genre. As a result, it made contradiction within conventions of each genre. So the text such as 〈My sassy Girl〉 doesn't continuously keep the dominant ideology, especially patriarchism. As a result, the text becomes open and the audiencs have the opportunity of making meaning.
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목차

  1. 1. 들어가면서
  2. 2. 〈엽기적인 그녀〉와 상호 텍스트성 혹은 장르 혼합
  3. 3. 장르 혼합과 텍스트의 균열
  4. 4. 결론을 대신해서
  5. 참고문헌
  6. Abstract

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