인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
The purpose of this study is to provide a strategic framework for cultural . tourism marketing with a new approach based on Experiential Marketing. Also, I would like to discuss the cultural tourists' expectation of the cultural tour and psychological preference factors in their experience at the tourist's destination.
The results from this analysis are described as follows:
First, cultural tourists show three characteristics; they are experts, high incomers and ones with high interest in learning and experience.
Second, marketing can be provided through the cultural tourism with contribution to the society. The cultural festival(for act) is advertised to the students and young people. For the cultural tourists who prefer Relate factors, marketers have to develope a communication program between tourists and residents/themselves. Marketers have to research the method of stimulating human physical five sense. Feel marketers have to provide romantic experiences or memories to the cultural tourists.
Third, the ultimate goal of Experiential Marketing is to create holistic experience that integrate individual experiences. Tourist satisfaction with various kinds of motivation can influence the whole fields of cultural tourism.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지The results from this analysis are described as follows:
First, cultural tourists show three characteristics; they are experts, high incomers and ones with high interest in learning and experience.
Second, marketing can be provided through the cultural tourism with contribution to the society. The cultural festival(for act) is advertised to the students and young people. For the cultural tourists who prefer Relate factors, marketers have to develope a communication program between tourists and residents/themselves. Marketers have to research the method of stimulating human physical five sense. Feel marketers have to provide romantic experiences or memories to the cultural tourists.
Third, the ultimate goal of Experiential Marketing is to create holistic experience that integrate individual experiences. Tourist satisfaction with various kinds of motivation can influence the whole fields of cultural tourism.
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목차
- Ⅰ. 서론
- Ⅱ. 이론적 배경
- Ⅲ. 조사설계
- Ⅳ. 분석결과와 논의
- Ⅴ. 결론
- 참고문헌
- ABSTRACT
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2009-326-018499930
