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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2006.9
- 수록면
- 31 - 45 (15page)
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초록· 키워드
To examine the possible intersection of selected attributes and customer loyalty for the domestic coffee companies, this study based on the customers’ views, needs to investigate the impacts of customer loyalty determined by the selected attributes along with the conceptualization of customer loyalty, in terms of the satisfaction and the purpose of revisiting and recommendation.
A total of 250 questionnaires were collected from the customers who have visited coffee stores located on Meongdong and Gangnam in Seoul, Korea.
Among a total of 250 questionnaire, 165 questionnaire were used for the analyses. Two hypotheses were proposed and tested using SPSS for window Version 13.0 and the findings were as follows; First, Customers emphasis in facility factors, an atmosphere and a store image including a quality of a taste and service and an interior design, and it suggests that they are not able to stand up in competition advantage in a coffee market only with elements of interior design and a price discount.
Second, above all, the marketers recognize that employees who are playing absolute roles to customers are large industry and should provide a passion and a motivation through continuous coffee expert education. Through this, it can be offered a coffee taste and the consistency that do not change to customers.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지A total of 250 questionnaires were collected from the customers who have visited coffee stores located on Meongdong and Gangnam in Seoul, Korea.
Among a total of 250 questionnaire, 165 questionnaire were used for the analyses. Two hypotheses were proposed and tested using SPSS for window Version 13.0 and the findings were as follows; First, Customers emphasis in facility factors, an atmosphere and a store image including a quality of a taste and service and an interior design, and it suggests that they are not able to stand up in competition advantage in a coffee market only with elements of interior design and a price discount.
Second, above all, the marketers recognize that employees who are playing absolute roles to customers are large industry and should provide a passion and a motivation through continuous coffee expert education. Through this, it can be offered a coffee taste and the consistency that do not change to customers.
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목차
- ABSTRACT
- Ⅰ. 서론
- Ⅱ. 이론적 배경
- Ⅲ. 연구조사 설계
- Ⅳ. 결과 분석
- Ⅴ. 결론 및 시사점
- 참고문헌
참고문헌
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UCI(KEPA) : I410-ECN-0101-2010-326-003408873
