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자료유형
학술저널
저자정보
전평국 (경기대학교)
저널정보
한국영화학회 영화연구 영화연구 45호
발행연도
2010.9
수록면
423 - 452 (30page)

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The purpose of this study is to empirically analyze potential correlations of Chinese political regime and cultural policies with Chinese films that show off remarkable growth like a miracle in China, an emerging world superpower entitled 'G2' owing to its rapid economic growth after reform and open-door policy, so that it can examine topographic profiles of Chinese films. In the modem history of China, it formed a series of political regimes based on certain ideology and created a new concept of political ideology as a part of means and policy to change Chinese social order and cultural ideology whenever new political leaders appeared. The political ideology has dialectically developed sometimes into a synergy or sometimes into antithesis depending on given historical circumstances. It means socialist market economy system based on Chinese hybrid model, a combination of capitalist and socialist ideology in pursuit of 'economy first, policy second.' In place of weakened national ideology, China builds a soft power based on its original cultural content of Confucian thoughts with a view to unite people and leap up into a major cultural power in the world. In these contexts, Chinese film policies have also advocated a recent trend of industrialization and marketization in socialist block, and have turned from its traditional centralized monopolistic distribution system toward the lower entry barrier to market through a system of consortium involving private companies or overseas capital in the aspect of production, distribution and screening. Beyond its conventional focus on ideologic and uniform national edification to propagandize ideology and politics based on a motto of "Every Art Must Serve Politics", a series of latest Chinese films have embraced amusement and commercial characteristics and have further developed into 2 major categories such as national (mainstream) film and commercial blockbuster film, so they have been a motive power of industrial development. Now, China tries to acquire better popularity through Chinese blockbuster films and build up its pie of world film industry to expand infrastructure of its film industry. In addition, it tries to produce a herd of quality film contents with competitive advantages in the interest of its domestic film development, and also tries to establish the original identity of Chinese film as a 'national cinema', setting a clear goal of mechanism to compete against Hollywood films that will aim to dominate world film market in this globalized age. It is estimated that the mainstream films or commercial blockbuster films of China are driven or influenced by the policy-level strategy of Chinese government to first foster leading blockbusters in Chinese film world and then improve general standard of Chinese films in a good line with Deng Xiaoping's advocacy of Getting Rich First (先富論). However, it is expected that the future successful implementation of this model will depend critically on wider open door for entry of overseas film players to domestic market than now; how to produce quality contents and acquire.

목차

1. 머리말
2. 중국식 하이브리드(Hybrid)체제 모델
3. 문화와 소프트파워, 유가사상
4. 쌍궤제(雙軌制) : 정치적 통제/시장화정책
5. 주선율ㆍ다피엔상업영화ㆍ독립예술영화 삼분구도
6. 결론
참고문헌
Abstract

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UCI(KEPA) : I410-ECN-0101-2012-600-003636154