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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 515 - 534 (20page)
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초록· 키워드
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This research examines the relationships between Corporate Social Responsibility(CSR) and internal marketing effects. The major concern of the present study has to do with the possible implications of convention centers' CSR for their employees' subsequent attitudes and behavior. To accomplish the purpose of the study, a total of 163 were collected from 436 survey questionnaires distributed to all employees of 7 convention centers in Korea which agreed to respond to this survey(response rate: 26.7%). Only 158 were used for the data analyses.
As a result of this study, some statistical significances were found. First of all, internal CSR activities such as ethical management responsibility and organizational commitment to their employees were most important factors influencing employees' organizational identity and satisfaction with and loyalty to their organization. Secondly, employees' organizational identity and satisfaction were found to partially or completely mediate the relationships between convention centers' CSR and employee loyalty to the organization. The results of this study provide future directions and suggestions on convention centers' CSR.
As a result of this study, some statistical significances were found. First of all, internal CSR activities such as ethical management responsibility and organizational commitment to their employees were most important factors influencing employees' organizational identity and satisfaction with and loyalty to their organization. Secondly, employees' organizational identity and satisfaction were found to partially or completely mediate the relationships between convention centers' CSR and employee loyalty to the organization. The results of this study provide future directions and suggestions on convention centers' CSR.
목차
Abstract
Ⅰ. 서론
Ⅱ. 문헌연구
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론
참고문헌
참고문헌 (4)
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UCI(KEPA) : I410-ECN-0101-2012-326-004422859