지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
To identify factors affecting the relationship quality between Korean manufacturing exporters and foreign distributors and its effects on export performance, This study applied the transaction cost and relational exchange theories to the international dimension. Foreign experience and international reputation as an international transaction cost factor, transaction specific investment, external uncertainty and internal uncertainty as a transaction cost factors and also communication, fairness and shared value as a relational exchange factor were used as antecedents of the relationship in the analysis.
The findings can be summarized as follows.
International reputation of a foreign distributor, the level of communication, fairness and shared value between Korean manufacturing exporters and foreign distributors were identified as significant factors in increasing trust. On the other hand, internal uncertainty was found to influence on trust level negatively. International reputation of foreign distributors, fairness and shared value, transaction specific asset were identified as the significant factors in increasing the exporter’s commitment to the foreign distributors. However, external uncertainty affectednegatively exporters’ commitment to foreign distributors. The empirical result showed that trust was significant in affecting commitment. In addition, the result showed that the level of trust and commitment affected export performance positively. Finally, inter-firm psychic distance between exporters and foreign distributors was significantly moderated the relationship between trust and export performance. Also, interdependence moderated the relationship betweencommitment and export performance.
The findings can be summarized as follows.
International reputation of a foreign distributor, the level of communication, fairness and shared value between Korean manufacturing exporters and foreign distributors were identified as significant factors in increasing trust. On the other hand, internal uncertainty was found to influence on trust level negatively. International reputation of foreign distributors, fairness and shared value, transaction specific asset were identified as the significant factors in increasing the exporter’s commitment to the foreign distributors. However, external uncertainty affectednegatively exporters’ commitment to foreign distributors. The empirical result showed that trust was significant in affecting commitment. In addition, the result showed that the level of trust and commitment affected export performance positively. Finally, inter-firm psychic distance between exporters and foreign distributors was significantly moderated the relationship between trust and export performance. Also, interdependence moderated the relationship betweencommitment and export performance.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경 및 선행연구
Ⅲ. 연구 모형 및 가설
Ⅳ. 연구방법
Ⅴ. 분석결과
Ⅵ. 결론 및 한계점
참고문헌
Abstract
참고문헌 (67)
참고문헌 신청
1. [학술지(정기간행물)] - 박영렬 / 1998 / 한국 해외합작투자 소유 지분 결정요인 분석: 거래비용이론적 접 근 / 국제경영연구 9 (9) : 55 ~ 70
3. [학술지(정기간행물)] - 오세조 / 1994 / 유통경로상에서 관료적 구조화와 관계적 규범이 기회주 의 및 신뢰에 미치는 영향 / 마케팅연구 9 (1) : 57 ~ 75
5. [단행본] - 하지철 / 2010 / 마케팅조사 실무노트 / 한국학술정보㈜
6. [보고서] - 한국은행 / 2010 / 연차보고서
7. [보고서] - 한국은행 / 2010 / 2009년 국제수지 동향
3. [학술지(정기간행물)] - 오세조 / 1994 / 유통경로상에서 관료적 구조화와 관계적 규범이 기회주 의 및 신뢰에 미치는 영향 / 마케팅연구 9 (1) : 57 ~ 75
5. [단행본] - 하지철 / 2010 / 마케팅조사 실무노트 / 한국학술정보㈜
6. [보고서] - 한국은행 / 2010 / 연차보고서
7. [보고서] - 한국은행 / 2010 / 2009년 국제수지 동향
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UCI(KEPA) : I410-ECN-0101-2013-326-000656324