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자료유형
학술저널
저자정보
김창봉 (중앙대학교)
저널정보
한국무역학회 무역학회지 貿易學會誌 第36卷 第4號
발행연도
2011.8
수록면
267 - 294 (28page)

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The purpose of this study is twofold: (1) to broaden this perspective by investigating the environmental, organizational drivers of business-to-business e-commerce adoption and implementation by korean export and import companies. (2) to gain some insights about global paperless trade in korea. The basic research question is : What are the most important factors Affecting Global Paperless Trade Usage and its Performance in Korean Export-Import Company? The factors proposed for this study includes The pressure of trading companies, Industrial internal competition, Supported by a third party, top management support, formalization of organization
We gathered detailed data on our sample companies mainly from publicly available sources : Korea Trade Network (KTNET). A structured questionnaire was used to collect information about: (1) the company (size, lines of business, products and services provided, employee, and some financial data about exporting), (2) To investigate the factors of the five contexts described above on korean export-import companies’s global paperless trade. (3) Usage level of global paperless trade. and to get some information, We have to investigate. The factors proposed in the model were evaluated for reliability and factor analysis. The reliability or internal consistency was assessed by computing Cronbach’s alpha. Factor analysis was also used to examine the convergent and discriminant validity of the constructs. A Principal Components Analysis with VARIMAX rotation. The multiple regression technique was applied to test the research hypotheses.
The analysis result revealed that the pressure of trading companies, Industrial internal competition, Supported by a third party, top management support are influential variables on the affecting global paperless trade in korean export-import companies.
The major contribution of this study is in the understanding what the environmental, technological and organizational drivers of electronic trade implementation are.

목차

Ⅰ. 서론
Ⅱ. 글로벌 전자무역의 의의와 선행연구의 검토
Ⅲ. 연구모형의 설정
Ⅳ. 가설검증과 분석결과
Ⅴ. 결론 및 요약
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Abstract

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