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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.8
- 수록면
- 687 - 696 (10page)
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초록· 키워드
The purpose of this study was to examine the relationship between brand value and brand attitude based on perceived quality of sports brand. Data was collected from a total of 277 respondents who visited to brand sports goods’ outlet stores located in P and Y city and convenience sampling method was used. SPSS 17.0 was utilized to extract factor analysis for validity and Cronbach’s α for reliability and corelation analysis was implemented. In addition, confirmatory factor analysis was performed to evaluate the model fit of established research models by means of AMOS 7.0. Finally, path analysis was conducted in order to verify the established hypotheses.
Conclusions obtained from these analyses are as follows:
First, a tangible quality factor of the perceived quality had a statistically significant to positive relationship with the brand value.
Second, an intangible quality factor of the perceived quality gave statistically significant influences on the brand value.
Third, the brand value had a statistically significant influence on brand attitude.
Therefore, on this evidence, all hypotheses were accepted.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지Conclusions obtained from these analyses are as follows:
First, a tangible quality factor of the perceived quality had a statistically significant to positive relationship with the brand value.
Second, an intangible quality factor of the perceived quality gave statistically significant influences on the brand value.
Third, the brand value had a statistically significant influence on brand attitude.
Therefore, on this evidence, all hypotheses were accepted.
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목차
- Abstract
- Ⅰ. 서론
- Ⅱ. 연구방법
- Ⅲ. 결과 및 논의
- Ⅳ. 결론 및 제언
- 참고문헌
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2013-692-000703581
