인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
Considering the present world we are living now, the emergence of m-commerce is inevitable. The rapid global diffusion of mobile telephones, widespread use of the Internet and advances in wireless technologies laid the foundation for this new concept and innovation. The growing trend of mobile web users has paved the way to mobile commerce. Korea has become one of the hotbeds of innovation in mobile services. With that, service providers need to develop a better understanding of their customers so as to develop specific products or applications that match customers" needs. This study examines the reasons of Koreans for using m-commerce, connection frequency, and types of m-commerce activities engaged into. Moreover, it aims to provide an m-commerce success model by investigating the factors that promote individual"s intention and usage towards m-commerce. It integrates system, content and service quality, perceived playfulness, and price factors to establish a modified Technology Acceptance Model that would be employed in a mobile commerce setting. With knowledge of users’ behaviors and their preferences, mobile service providers can offer more personalized services to mobile users (Sadeh, 2002).
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
목차
- ABSTRACT
- Ⅰ. Introduction
- Ⅱ. Theoretical Background
- Ⅲ. Research Model and Hypotheses
- Ⅳ. Methodology
- Ⅴ. Results
- Ⅵ. Discussion
- Ⅶ. Conclusion
- References
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2013-325-001430003
