지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.12
- 수록면
- 39 - 57 (19page)
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초록· 키워드
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The purpose of this study is to upgrade competitive brand-hanbok by analysis of the show-window image related brand-hanbok shop maintaining the distinguished market-image This research method is to taking a photograph of show-windows of brand-hanbok shop in Cheongdam and Apgujeong area. 21 of 80 phtographs were used as final analysis and The research was carried out from October 15 to 25 in 2010.
As a result, the show-window was classed as a closed type, a half-open type, a open type and the presentation image was classed as a hanbok primarily image, a hanbok style image, a hanbok and obje-mix image. Presentation products were adult male and female hanboks and many of them were jegori presentation. Craft items were presented as a haam-box, a hoit-dae, a han-gi, a changmoonsal, a yonhwado, a platform, a orchid-pot, etc with traditional image In conclusion, this study suggests the marketing strategy used obje maintaining the image of brandhanbok-shop by the presentation of deginer"s personality and originality.
As a result, the show-window was classed as a closed type, a half-open type, a open type and the presentation image was classed as a hanbok primarily image, a hanbok style image, a hanbok and obje-mix image. Presentation products were adult male and female hanboks and many of them were jegori presentation. Craft items were presented as a haam-box, a hoit-dae, a han-gi, a changmoonsal, a yonhwado, a platform, a orchid-pot, etc with traditional image In conclusion, this study suggests the marketing strategy used obje maintaining the image of brandhanbok-shop by the presentation of deginer"s personality and originality.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 방법 및 절차
Ⅳ. 결과 및 논의
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2013-620-001224872