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한국언론학회 Asian Communication Research Asian Communication Research Volume 2 Number 1
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48 - 69 (22page)
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Genre Analysis of Korean Television Dramas Popular in Asia
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    초록·키워드

    This paper aims at delineating generic characteristics of Korean television dramas popular in the Asian countries of China, Taiwan and Hong Kong and explaining their popularity in terms of genre structure. Nine popular melodramas are chosen for analysis. The popularity of Korean television dramas seems to rely on rather familiar and conventional melodramatic genre structures, which provide artificial conflicts and morally assuring resolutions. Characters are typical and morally polarized. Above all, putting the institution of family on pedestal either as a source of conflict or that of happiness seems to the major reason of appeal. On the other hand, their popularity is also attributable to their dualistic structure, which enables more literal readings of them especially in the issues such as love, femininity and masculinity.

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      UCI(KEPA) : I410-ECN-0101-2013-331-001231102