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논문 기본 정보

자료유형
학술저널
저자정보
김진 (군장대학) 원영수 (한국자산신탁)
저널정보
한국주거환경학회 주거환경 住居環境 통권 제9권 제2호 (통권 제16호)
발행연도
2011.12
수록면
73 - 86 (14page)

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초록· 키워드

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The neighborhood commercial center, the small-sized lucrative real estate, is directly related to profit creation, lease profit, employment and the like because it is accompanied by activities such as use, purchase, and management. For this reason, it has a great effect on the revitalization of the trade area or hinterland of the region or regional economy. But the current neighborhood commercial center development project at home is in a state of recession due to government’s sustained reinforced regulatory policy on the real estate market and the weakened domestic business condition. But one of the greatest factors of the recession of the neighborhood commercial center is that the domestic real estate market is paradigmatically reorganized from the supplier-led market in which suppliers determined prices and quantities in the past to the consumer-led market. That is, the developer supplying the neighborhood commercial center needs to develop the characteristics of end consumers’ investment preference by reflecting them in the process of development.
Under this understanding, this study was intended to elicit the factor of preference at the time of invest in the neighborhood commercial center from a consumer’s viewpoint, analyze the difference in preference characteristic according to demographic characteristics and present the scheme for revitalization of the neighborhood commercial center.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 상업용부동산 투자 의사결정에 미치는 요인
Ⅳ. 결론
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UCI(KEPA) : I410-ECN-0101-2013-595-001477422