지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose ? This study investigates the effect of the service characteristics of beauty that salon on the satisfaction, commitment and behavioral intention of customer.
Design/Methodology ?Based on the qualitative research for related previous research. the service characteristics of beauty art salon was defined with reputation of beauty art salon, professionalism, entertainment and familiarity for service environment and service process. The authors proposed a research model and hypotheses which represent the sequential relations directional from characteristics of beauty art salon to customer satisfaction and commitment, and the customer behavioral intention. Operational definition of variables was made to measure the constructs of the model and data were collected from questionnaires survey and the hypotheses were empirically tested by two-stages multiple regression analysis.
Findings ? t is concluded from the empirical investigation that customer satisfaction is significantly affected by the professionalism, entertainment and familiarity among the characteristics of beauty art salon while customer commitment is affected by entertainment. Also statistical analysis of regression model with predictors of customer satisfaction and commitment on customer behavior intention indicates that both of all predictors have positive effect on customer behavioral intension.
Implications ? The research findings provide a direction of the strategy for the beauty art salon to secure competitive edge on high-quality and scale of economy.
Design/Methodology ?Based on the qualitative research for related previous research. the service characteristics of beauty art salon was defined with reputation of beauty art salon, professionalism, entertainment and familiarity for service environment and service process. The authors proposed a research model and hypotheses which represent the sequential relations directional from characteristics of beauty art salon to customer satisfaction and commitment, and the customer behavioral intention. Operational definition of variables was made to measure the constructs of the model and data were collected from questionnaires survey and the hypotheses were empirically tested by two-stages multiple regression analysis.
Findings ? t is concluded from the empirical investigation that customer satisfaction is significantly affected by the professionalism, entertainment and familiarity among the characteristics of beauty art salon while customer commitment is affected by entertainment. Also statistical analysis of regression model with predictors of customer satisfaction and commitment on customer behavior intention indicates that both of all predictors have positive effect on customer behavioral intension.
Implications ? The research findings provide a direction of the strategy for the beauty art salon to secure competitive edge on high-quality and scale of economy.
목차
Ⅰ. 서론
Ⅱ. 선행 연구 및 가설
Ⅲ. 연구방법론
Ⅳ. 연구결과
Ⅴ. 결론
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〈Abstract〉
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UCI(KEPA) : I410-ECN-0101-2013-325-002903705