지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.4
- 수록면
- 643 - 661 (19page)
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초록· 키워드
오류제보하기
This study has its purpose on figuring out the causality facility design and interior design in fitness clubs, customer"s internal responses and post purchase behaviors. For the research, the study divided the whole country into three parts as big, middle, and small sized city, and then subdivided them to 12 cities or counties. The objects of this study were totally 1,500 persons with each region of 125 persons, who were over 19 year-old customers to use fitness clubs in those regions. The sampling period was from Sep. 2010 to Oct. 2010, and the study used the systematic stratified cluster random sampling. Among 1,500 questionnaires, the study could collect 1,355 ones. The study made a data processing with 1,253 questionnaires excepting from 102 ones which were considered to be unreliable. For the data processing, the study carried out frequency analysis, correlation analysis, exploratory factor analysis, and reliability analysis by SPSSWIN Ver 18.0, and carried out confirmatory factor analysis and SEM analysis by AMOS 18.0. as well.
The results are as follows;s First, the facility design of fitness clubs has the causality with emotional reactions and physical reactions, except from cognitive reactions. Second, the interior design of fitness clubs has the causality with cognitive, emotional and physical reactions. Third, there is the causality between internal reactions and post purchase behaviors. Fourth, there is the causality between the facility design of fitness clubs and post purchase behaviors. Finally, the results shows the interior design of fitness clubs has the causality with post purchase behaviors.
The results are as follows;s First, the facility design of fitness clubs has the causality with emotional reactions and physical reactions, except from cognitive reactions. Second, the interior design of fitness clubs has the causality with cognitive, emotional and physical reactions. Third, there is the causality between internal reactions and post purchase behaviors. Fourth, there is the causality between the facility design of fitness clubs and post purchase behaviors. Finally, the results shows the interior design of fitness clubs has the causality with post purchase behaviors.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의 및 현장 전략
Ⅴ. 제언
참고문헌
참고문헌 (92)
참고문헌 신청
1. [학위논문] - 강민경 / 2005 / 심리적 효과 측면에서 본 오피스 휴게공간의 자연요소 활용에 관한 연구 / 석사 / 건국대학교 건축전문대학원
2. [단행본] - 강병서 / 2002 / 인과분석을 위한 연구방법론 / 무역경영사
4. [학술지(정기간행물)] - 강효민 / 2004 / 스포츠센터의 소비자 불평행동에 관한 연구 / 한국체육학회지 43 (6) : 79 ~ 92
5. [기타자료] - 경향신문 / 2009 / 포스코 금연운동에 이어 ‘살과의 전쟁’
6. [학위논문] - 고동우 / 2003 / 2002 한·일 월드컵 스폰서십 활동과 브랜드충성도의 관계 / 박사 / 단국대학교 대학원
2. [단행본] - 강병서 / 2002 / 인과분석을 위한 연구방법론 / 무역경영사
4. [학술지(정기간행물)] - 강효민 / 2004 / 스포츠센터의 소비자 불평행동에 관한 연구 / 한국체육학회지 43 (6) : 79 ~ 92
5. [기타자료] - 경향신문 / 2009 / 포스코 금연운동에 이어 ‘살과의 전쟁’
6. [학위논문] - 고동우 / 2003 / 2002 한·일 월드컵 스폰서십 활동과 브랜드충성도의 관계 / 박사 / 단국대학교 대학원
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