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자료유형
학술대회자료
저자정보
(Chonbuk National University) (Chonbuk National University) (Chonbuk National University)
저널정보
대한산업공학회 대한산업공학회 춘계공동학술대회 논문집 2012년 대한산업공학회 춘계공동학술대회 논문집
발행연도
수록면
1,919 - 1,923 (5page)

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초록· 키워드

Over past decade, internet has been growing very fast and has become an integral part in modern business activity. As such, search engine - a tool to find online data, e.g., Google, Bing, Yahoo etc - has become the most popular website application among others. In the cyber world, it is widely known that the highest rank website is the most popular one for which it is beneficial not only in terms of advertisement rate, but also can promote the website for business activity. Therefore, every company expects their website to appear in the top 10 or in the first page of search engine website; this fact makes web developers highly competitive to get into the highest rank on the search engine. Currently, there are many available search engines that can be used to help internet users; every search engine, however, has different way of indexing the website ranking: Google has 5 criteria whereas its closest competitor, Yahoo, has 4 criteria. Thus, indexing website rank is a multi-criteria decision for which it can be solved using some method.
In this paper, we explore and evaluate the ability of PROMETHEE to indexing and rank some websites based on multi-criteria analysis, for which the results is similar to one done by Google. This method allows company to easily compare their website popularity among competitors website in the search engine which can be used as powerful tool to boost their marketing strategy.
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목차

  1. Abstract
  2. Introduction
  3. Methodology
  4. Results and discussion
  5. Concluding remarks
  6. Acknowledgements

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UCI(KEPA) : I410-ECN-0101-2013-530-003198738