지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.11
- 수록면
- 233 - 241 (9page)
이용수
초록· 키워드
오류제보하기
In order to explore how consumers’ purchase intention online can be affected, this research proposed three major factors: consumer related factors, consumer-website interaction related factors, and website related factors as a new dimension, based on the relationships between consumers and website. The composing constructs of consumer related factors are impulse purchase, subjective norm, and attention to social comparison information, while for website related factors, the model considers four type of variables, namely, perceived product value, perceived user interface quality, perceived security quality, and perceived delivery quality. Consumerwebsite interaction factors consist of perceived receptiveness, perceived cultivation, perceived customization, and perceived contact interactivity. Moreover, we introduce nationality as a control variable in this model, in order to explore the differences between three countries: America, China, and South Korea.
목차
Abstract
1. Introduction
2. Literature review
3. Research model and hypotheses
4. Conclusion and future research
References
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UCI(KEPA) : I410-ECN-0101-2014-530-000998783