지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Many governments and self-governing bodies which have perceived the importance of enormous social effects of mice industry are trying to build bigscaled convention centers, construct mice-related infrastructure, and establish organization in chare of mice. However, because of recently-bloomed interests on the MICE industry, academic performance about convention industry still remains at a tottering stage. Thus, this study conducted survey for Asian meeting planners and buying centers to examine the relative effects of convention site selection attributes on decision makers’ satisfaction depending on their nationality and their roles.
As a result of this study, each attributes had differential effects on decision makers’ satisfaction depending on their nationality. And then, there was a little difference of the effects on satisfaction between meeting planners’ and buying centers. Findings suggest that MICE marketing toward decision makers have to use rational messages about the product attributes and like general product/service products MICE marketing activities should be differentiated by the targets.
As a result of this study, each attributes had differential effects on decision makers’ satisfaction depending on their nationality. And then, there was a little difference of the effects on satisfaction between meeting planners’ and buying centers. Findings suggest that MICE marketing toward decision makers have to use rational messages about the product attributes and like general product/service products MICE marketing activities should be differentiated by the targets.
목차
서론
제1장 이론적 배경 및 연구가설
제2장 연구방법
제3장 연구결과
결론
참고문헌
논문초록
참고문헌 (4)
참고문헌 신청
이 논문의 저자 정보
이 논문과 함께 이용한 논문
컨벤션센터건립 이후 지역주민인식이 도시차별화, 도시애착도 및 시민행동에 미치는 영향 : 도시 자부심의 조절효과와 함께
이은지
,
정주현
,
김인신
관광레저연구
2015
.03
컨벤션 참가 동기ㆍ만족(안전만족)ㆍ재방문의 관계분석
박현지
,
권영국
,
남미리
관광레저연구
2005
.11
컨벤션목적지 정체성 인식에 따른 방문가치 및 충성도 구조연구
윤영혜
,
최혜민
,
윤유식
관광연구저널
2017
.11
국제의료관광 전시컨벤션 서비스품질 및 참관동기가 참관객 만족도, 재방문 및 추천의도에 미치는 영향 분석
윤은주
,
이대휘
관광연구저널
2016
.08
한국의료관광과 한류문화인식이 추천의도에 미치는 영향
서상윤
,
신은규
대한경영학회 학술발표대회 발표논문집
2016
.05
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2014-910-003050479