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논문 기본 정보

자료유형
학술저널
저자정보
김승희 (강원발전연구원) 이경주 (한국교통대학교) 김영기 (시장경영진흥원)
저널정보
한국주거환경학회 주거환경 住居環境 통권 제11권 제1호 (통권 제20호)
발행연도
2013.4
수록면
19 - 36 (18page)

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초록· 키워드

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Since the opening of the domestic retail market, the aggressive locations of enterprise market or major super-store has encroached upon the local market areas of the small petty shops. This has accelerated the business closures of petty shops and consequently, threatened the livelihood of the small local shopkeepers, causing a socioeconomic polarization in a relevant locality. To improve this conflicted local market condition, designated were “Traditional Commerce Protection Zone” for regulating aggressive openings of big box stores and “Marketing Area Revitalization System” for providing institutional incentives to petty local stores so that the local distribution market environment can be symbiotic among various types and sizes of merchants. The designation was an institutional effort to prevent the deterioration of local petty market and to promote the local economy. The objective of this study is to simulate the in institutional effects of the regulation and the provision of incentives on changes of the market shares by retail types (big-box store, SSM(Super-Super Market), traditional market and petty shop). To this end, a gravity-model based simulation tool was built such that the spatial component(the distances to shops from customers as a spatial component) and the non-spatial component(the properties of shops and shoppers) are respectively incorporated into the gravity model. It was assumed that the farther the distance of a new location of big market from the existing stores is, the bigger the market share of traditional markets and petty shops are expected to be. In addition, the more the incentives are provided for traditional markets and small stores, the more frequent the customer’s visits to the non-enterprise types of retailers and the consequent sale increase would be. The simulations results indicate that the provision of incentives improves better the local market condition than the regulating the location of new retailers. Although the results make sense restricted to the City of Chungju, the study area of this study, the simulation framework in this study is expected to be further utilized for other regions under the condition that the empirical estimations of both spatial and non-spatial components of the gravity model is performed.

목차

Abstract
Ⅰ. 연구의 배경 및 목적
Ⅱ. 관련 선행연구 고찰
Ⅲ. 상권 시뮬레이션 방법론
Ⅳ. 실증분석
Ⅴ. 결론
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