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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.5
- 수록면
- 411 - 425 (15page)
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The aim of this study was to explore the travel motivation of domestic tourists who take an international cruise tour. In order to empirically examine the travel motivation, a survey of tourists(n=149) who were waiting for boarding in Busan International Cruise Terminal was conducted during September 2012. The results indicate that cruise tour is driven strongly by the desire to "seek new things", while least influenced by the motivation of "showing off". There exist differences in travel motivation of cruise tour by some demographic variables, such as gender and age, and trip characteristics, including prior experience of cruise tour and visiting scheduled destinations. The "showing off" motivation shows significant differences only by the prior experience to the destinations included in the cruise itinerary. Discussions on theoretical/empirical implications and directions for future study are provided.
목차
Abstract
Ⅰ. 서론
Ⅱ. 선행연구 고찰
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2014-320-002584696