지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.12
- 수록면
- 471 - 483 (13page)
이용수
초록· 키워드
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The study aimed to investigate the wearing & purchase practices with shirts and analyze the group differences on the shirt size, BMI & perceived body type. Total usable questionnaires were obtained from 350 male office workers aged from 20 to 49 in Seoul. Results were gained from the statistical analysis such as factor analysis, ANOVA, t-test using SPSS 21.0. The results were as follows. First, male office workers had difficulty in choosing the right size among the different sizes of ready-made shirts and had trouble in vexatious order & high price for custom-made shirts, however, they had an emphasis on design and size for the 2 kinds of shirts in common. Second, the groups by shirt size, BMI, perceived body type showed significant differences in shirt fitness and shirt wearing methods of ready-made shirts but showed no difference in purchase intention of custom-made shirts. Fatness and body type were proved to be important for wearing shirts and it was assumed that there were socio-psychological reasons for the custom-made shirt purchase. Finally, the groups by the experience of purchasing custom-made shirts showed no difference in shirt fitness and shirt wearing methods of ready-made shirts but showed difference in purchase intention of custom-made shirts. This meant that purchase of a custom-made shirt stimulated another purchase. Therefore, shirt brands should focus on the first purchase of custom-made shirts.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 고찰
Ⅳ. 요약 및 결론
References
참고문헌 (20)
참고문헌 신청
1. [학술지(정기간행물)] - 최미성 / 2008 / 실제체형과 이상체형에 대한 남녀 대학생들의 인식과 선호체형에 대한 연구 / 한국의류학회지 32 (3) : 443 ~ 453
2. [학술지(정기간행물)] - Han EJ / 2011 / Investigation of preference for outdoor jacket and design prototype / J Fash Bus 15 (4) : 167 ~ 181
3. [학위논문] - Hwang SH / 2009 / A study on ease for dress shirt fit / 석사 / Seoul National University
4. [학위논문] - Hyun BH / 1999 / A study on purchase pattern of man’s royal shirt / 석사 / Dongkook University
5. [학술지(정기간행물)] - 장성은 / 2008 / 가상공간의 대량맞춤 생산을 위한 남성 드레스셔츠 치수체계와 선호 여유량에 관한 연구 / 한국의류학회지 32 (1) : 99 ~ 109
2. [학술지(정기간행물)] - Han EJ / 2011 / Investigation of preference for outdoor jacket and design prototype / J Fash Bus 15 (4) : 167 ~ 181
3. [학위논문] - Hwang SH / 2009 / A study on ease for dress shirt fit / 석사 / Seoul National University
4. [학위논문] - Hyun BH / 1999 / A study on purchase pattern of man’s royal shirt / 석사 / Dongkook University
5. [학술지(정기간행물)] - 장성은 / 2008 / 가상공간의 대량맞춤 생산을 위한 남성 드레스셔츠 치수체계와 선호 여유량에 관한 연구 / 한국의류학회지 32 (1) : 99 ~ 109
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UCI(KEPA) : I410-ECN-0101-2015-520-001075069