지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Various situational factors affecting on the selection of retail store and buying intention have significant effect on consumers" decision process and accordingly, the research on crowding has been conducted. Therefore it is important to understand crowding felt by consumers and its emotional and behavioral result by consumer conformity and shopping value. Especially, it is important for store manager to control crowding shopping environment. The research investigated how the crowding, the environment within a store affects the conformity, the consumers" emotion, shopping value, store evaluation and buying intention.
As a result of empirical analysis, it was found that social crowding has significant effect on practical shopping value and pleasure shopping value. It was found that practical shopping value positively affects the intention of buying and does not affect pleasure shopping value. Consumers conformity does not affect buying intention. As a result of this research, it was investigated that retail store crowding affects consumers" shopping value. Social crowding has positive effect and spatial crowding negative effect.
As a result of empirical analysis, it was found that social crowding has significant effect on practical shopping value and pleasure shopping value. It was found that practical shopping value positively affects the intention of buying and does not affect pleasure shopping value. Consumers conformity does not affect buying intention. As a result of this research, it was investigated that retail store crowding affects consumers" shopping value. Social crowding has positive effect and spatial crowding negative effect.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구가설 과 모형
Ⅳ. 자료의 수집과 분석
Ⅴ. 실증분석 및 결과
Ⅵ. 결론
참고문헌
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UCI(KEPA) : I410-ECN-0101-2015-320-000946069