지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.9
- 수록면
- 30 - 51 (22page)
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초록· 키워드
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We propose an analytic framework to evaluate and map organizations’ interactive communication strategies on the Web. In discussing this approach, we analyzed large international corporations’ Web sites to demonstrate the utility of the proposed framework, We also examined data describing the relationships between such international corporations’ interactive Web utilization and various predictive factors. The results confirmed the recent evolution of large international corporations’ interactive communication strategies employed on their Web sites, Furthermore, the findings suggested that large international corporations’ interactive online communication strategies vary across industrial sectors and firm sizes in important ways.
목차
INTRODUCTION
CONCEPTUAL/THEORETICAL FRAMEWORK
METHOD
RESULTS
DISCUSSION
CONCLUSION
REFERENCES
참고문헌 (51)
참고문헌 신청
Babbie, E. / 2004 / The practice of social research / Wadworth/Thomson Learning
Callison, C. / 2003 / Media relations and the Internet: How Fortune 500 company web sites assist journalists in news gathering / Public Relations Review 29:29~41
2Capriotti, P. / 2007 / Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites / Public Relations Review 33:84~91
Cho, C. / 2005 / Cross-cultural comparisons of interactivity on corporate Web sites / Journal of Advertising 34(2):99~115
Cooley, T. / 1999 / nteractive communication: Public relations on the web / Public Relations Quarterly 44(2):41~42
Callison, C. / 2003 / Media relations and the Internet: How Fortune 500 company web sites assist journalists in news gathering / Public Relations Review 29:29~41
2Capriotti, P. / 2007 / Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites / Public Relations Review 33:84~91
Cho, C. / 2005 / Cross-cultural comparisons of interactivity on corporate Web sites / Journal of Advertising 34(2):99~115
Cooley, T. / 1999 / nteractive communication: Public relations on the web / Public Relations Quarterly 44(2):41~42
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