지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국환경정책학회 환경정책 환경정책 제20권 제4호
- 발행연도
- 2012.12
- 수록면
- 1 - 36 (36page)
- DOI
- 10.15301/jepa.2012.12.20.4.1
이용수
초록· 키워드
오류제보하기
Green marketing is an issue at this point, this study attempts to understand the Green consumers’ sentiment and attitudes in detail through a segmentation methodology by applying the self-concept which is the one of the social psychology concepts that well represent the humans inner, and the green consumerism factors. Based on the results of each clustering, identifies the each types of demographic characteristics for a green marketing strategy formulations and executions to prepare useful guidelines for domestic enterprises, public sector, and academic study.
The results revealed the presence of four clusters. These clusters were named such as unclear/ skeptical, independent/green consumerism, dependent/skeptical, meta-personal/green consumerism. And based on these results, theoretical and practical utilizations were discussed.
The results revealed the presence of four clusters. These clusters were named such as unclear/ skeptical, independent/green consumerism, dependent/skeptical, meta-personal/green consumerism. And based on these results, theoretical and practical utilizations were discussed.
목차
Ⅰ. 들어가는말
Ⅱ. 이론적 고찰
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2015-530-001332365