인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
This article looked at the consumption status of the Japanese culture flowing into the South Korean society and the developments of its anti-Japanese sentiment since the 2000s. The following organizes the details.
Today, the popularity and spread of Japanese food in Korea can be said to be the consumption of new taste and sense built by the so-called ‘make-it-unfamiliar’ strategy in the restaurant industry amid the intended breakaway from the Japanese style dining embedded into daily life. Japanese fictions including Haruki’s works have also gained wide popularity in the country partly because of this consumption phenomenon. If the popularity of Japanese literature represented by Haruki in the 1990s is called as the products of longing for American-style consumption culture and resistance against coercive political system and conservative political authority establishment, the growth of Japanese fictions after the 2000s in the country is said to be closely related to the sales strategies of the publication industry capital trying to stimulate consumers’ taste and curiosity to open up a new market.
However, media reporting patterns have not changed much from the initial perspective of nationalism to look at Japan-related affairs regardless of the taste to accept Japanese culture. Moreover, enterprise promotional strategies to take advantage of anti-Japan sentiment as their patriotism marketing have used Japan as a symbolic source of forming the national identity. Anti-Japan sentiment in the Korean society originates from the past history or its interpretation. In this sense, it obviously cannot be eased in any short period. In order to overcome the problem, relieve tensed Korea-Japan relationship and resolve the common problem of radioactive contamination after the May 11 earthquake, more bilateral exchanges are necessary at people level and mutual awareness should change to look at each other as neighborhoods to mutually depend on and understand within the East Asian community.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지Today, the popularity and spread of Japanese food in Korea can be said to be the consumption of new taste and sense built by the so-called ‘make-it-unfamiliar’ strategy in the restaurant industry amid the intended breakaway from the Japanese style dining embedded into daily life. Japanese fictions including Haruki’s works have also gained wide popularity in the country partly because of this consumption phenomenon. If the popularity of Japanese literature represented by Haruki in the 1990s is called as the products of longing for American-style consumption culture and resistance against coercive political system and conservative political authority establishment, the growth of Japanese fictions after the 2000s in the country is said to be closely related to the sales strategies of the publication industry capital trying to stimulate consumers’ taste and curiosity to open up a new market.
However, media reporting patterns have not changed much from the initial perspective of nationalism to look at Japan-related affairs regardless of the taste to accept Japanese culture. Moreover, enterprise promotional strategies to take advantage of anti-Japan sentiment as their patriotism marketing have used Japan as a symbolic source of forming the national identity. Anti-Japan sentiment in the Korean society originates from the past history or its interpretation. In this sense, it obviously cannot be eased in any short period. In order to overcome the problem, relieve tensed Korea-Japan relationship and resolve the common problem of radioactive contamination after the May 11 earthquake, more bilateral exchanges are necessary at people level and mutual awareness should change to look at each other as neighborhoods to mutually depend on and understand within the East Asian community.
정보가 잘못된 경우 알려주세요!
목차
- Ⅰ. ‘왜색(倭色)’에서 ‘일류(日流)’로
- Ⅱ. 취향으로서 일본문화의 분리
- Ⅲ. 2000년대 이후 일본문학의 수용실태
- Ⅳ. 반일의식과 기업의 애국심 마케팅
- Ⅴ. 새로운 한일관계의 재구축
- 참고문헌
- Abstract
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2015-900-001703182