지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.6
- 수록면
- 935 - 946 (12page)
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초록· 키워드
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Why do people watch sports on television? The primary purpose of this study was to analyze how different motives affect the frequency of watching televised sports each week in South Korea. To accomplish the aims of this investigation, I used an existing valid and reliable motivation scale for a better understanding of why sport fans consume media and for a more effective or useful tool in marketing strategies. To achieve the study’s goal, subjects were asked to complete a questionnaire packet containing a Watching Televised Sports Motivation Scale (WTSMS). Data were collected from 673 usable responses out of 700 self-administered questionnaires in South Korea. Data analysis was executed using exploratory factor analysis (EFA), the Pearson correlation coefficient, Cronbach’s internal consistency, and multiple regression analysis using Windows SPSS/PC 19.0. The frequency of watching televised sports by males was mainly affected by entertainment/information and thrills, and females were affected by entertainment/information, unwinding, etc., among the six factors (attachment, entertainment/information, thrills, aesthetics, passing time, and unwinding) used in the study.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2015-690-001657971