지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 연구보고서
- 저자정보
- 발행연도
- 2011.11
- 수록면
- 1 - 251 (251page)
이용수
초록· 키워드
오류제보하기
Amid globalization and marketing opening as well as the reduction of farm household population and aging, the growth of forestry, fishery, commerce and industry has been restricted in rural communities which led to job cuts and income reduction including deterioration of community’s vitality.
Hence, new measures are required by region; ① voluntary unionization, such as farmers, fishermen or merchants and industrialists (small and medium enterprise), the elderly, women, people return to farming and agriculture village, ② utilize community resources, namely human, resource, and culture of regions, ③ define activities and projects implemented with the purpose of solving problems within regions and the creation of new value as a community business, and research on status and role, interaction effects of regional community, development condition, as well as fostering plans.
The study identifies the actual status and role of the community business and analyzes interaction effects on local community thereby suggests a possible spread of community business in order to ① improve the quality of life by revitalizing stagnating rural economy and boosting added value as well job creation by region, and ② resolve economic and social challenges intensifying in rural community so as to ultimately realize social balance.
The research is set to pan out for three years. In the first year, the study shall be implemented under the title of ‘discovery and performance of community business of agri-business area’. Target regions are community businesses from rural regions to agri-business areas. In the second year, the title shall be ‘the role and tasks of rural-type community business’ on ‘rural-type’ community business focus on ‘mountain, fishing, and metro re gions’ and promote social welfare enhancement as well as the natural environment in the target regions. In the third year, the study aims to suggest medium and long-term community business development strategy from rural community under the title of medium and long-term community business and ultimately aims for the improvement of the quality of life as well as achievement of balanced community.
The key research method of the first year is focused on literature research at home and abroad including domestic survey. We relied on literature research with regard to research trends and identification of actual situation of policy and overseas cases of projects related to community businesses. In cases of overseas cases related to research trends, we utilized the existing research based on literatures of England and Japan, agriculture industrialization management of China for on-site cases, and the sixth industry as well as convergence with agriculture, industry, and commerce of Japan. We established network and identified actual status, exchanged information interchange and opened on-site discussion and research meetings in order to intensify the study.
Prerequisite conditions for successful settlement of community businesses and sustain management performance are first, stepwise preparation on the premise of inducting voluntary participation of residents in terms of establishing venture planning and maximizing residents capabilities.
Second, create a signature story in connection with regional needs based on their resources. Items or services shall be able to offer region-specific resources, specialty, facility, human resource, and technology, based on regional resource analysis, that have a high marketing likelihood through social-needs analysis.
Third, composition of structural design story planning through the SWOT analysis. The SWOT analysis is frequently used in establishing a strategy for organizations or individuals because it is useful for product development as it combines social trends of regions.
Hence, new measures are required by region; ① voluntary unionization, such as farmers, fishermen or merchants and industrialists (small and medium enterprise), the elderly, women, people return to farming and agriculture village, ② utilize community resources, namely human, resource, and culture of regions, ③ define activities and projects implemented with the purpose of solving problems within regions and the creation of new value as a community business, and research on status and role, interaction effects of regional community, development condition, as well as fostering plans.
The study identifies the actual status and role of the community business and analyzes interaction effects on local community thereby suggests a possible spread of community business in order to ① improve the quality of life by revitalizing stagnating rural economy and boosting added value as well job creation by region, and ② resolve economic and social challenges intensifying in rural community so as to ultimately realize social balance.
The research is set to pan out for three years. In the first year, the study shall be implemented under the title of ‘discovery and performance of community business of agri-business area’. Target regions are community businesses from rural regions to agri-business areas. In the second year, the title shall be ‘the role and tasks of rural-type community business’ on ‘rural-type’ community business focus on ‘mountain, fishing, and metro re gions’ and promote social welfare enhancement as well as the natural environment in the target regions. In the third year, the study aims to suggest medium and long-term community business development strategy from rural community under the title of medium and long-term community business and ultimately aims for the improvement of the quality of life as well as achievement of balanced community.
The key research method of the first year is focused on literature research at home and abroad including domestic survey. We relied on literature research with regard to research trends and identification of actual situation of policy and overseas cases of projects related to community businesses. In cases of overseas cases related to research trends, we utilized the existing research based on literatures of England and Japan, agriculture industrialization management of China for on-site cases, and the sixth industry as well as convergence with agriculture, industry, and commerce of Japan. We established network and identified actual status, exchanged information interchange and opened on-site discussion and research meetings in order to intensify the study.
Prerequisite conditions for successful settlement of community businesses and sustain management performance are first, stepwise preparation on the premise of inducting voluntary participation of residents in terms of establishing venture planning and maximizing residents capabilities.
Second, create a signature story in connection with regional needs based on their resources. Items or services shall be able to offer region-specific resources, specialty, facility, human resource, and technology, based on regional resource analysis, that have a high marketing likelihood through social-needs analysis.
Third, composition of structural design story planning through the SWOT analysis. The SWOT analysis is frequently used in establishing a strategy for organizations or individuals because it is useful for product development as it combines social trends of regions.
목차
[표지]
[머리말]
[요약]
[ABSTRACT]
[차례]
표차례
그림차례
[제1장 서론]
1. 연구의 필요성
2. 연구 목적
3. 연구 구성
4. 연구 방법
5. 연구의 차별성
[제2장 커뮤니티 비즈니스의 개념과 의의]
1. 연구 개요
2. 커뮤니티 비즈니스의 개념
3. 커뮤니티 비즈니스의 의의와 한계
4. 과제
[제3장 지연성 조직경영체의 경영실태와 성과]
1. 연구 개요
2. 지연성 조직경영의 이론적 고찰
3. 지연성 조직경영체 육성정책
4. 지연성 조직경영체의 실태
5. 요약 및 과제
[제4장 농업의 6차산업화와 부가가치 창출]
1. 연구 개요
2. 6차산업화의 개념과 발전유형
3. 외국의 6차산업화의 동향과 특징
4. 한국의 6차산업화 사례와 평가
5. 과제
[제5장 지역단위의 농공상 연대와 성과]
1. 연구 개요
2. 농공상 연대의 개념
3. 농공상 연대 관련정책
4. 농공상 연대의 실태와 특징
5. 농공상 연대의 확대방안
[제6장 로컬푸드 운동을 통한 지역활성화]
1. 연구 개요
2. 로컬푸드 운동
3. 완주군 로컬푸드 활성화 사례
4. 시사점 및 과제
[제7장 커뮤니티 비즈니스 활성화와 중간지원조직]
1. 연구 개요
2. 중간지원조직
3. 중간지원조직의 역할
4. 해외 중간지원조직 사례
5. 국내 중간지원조직의 현황분석
6. 농촌형 중간지원조직의 정책과제
[제8장 농산업영역 커뮤니티 비즈니스의 과제]
1. 요약
2. 과제
[참고문헌]
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
이 논문과 함께 이용한 논문
농림업 후방연관산업의 전략적 발전방안(2/3차연도) : 농기계·종자·산림종묘
강창용
,
김수석
,
정호근
외 4명
한국농촌경제연구원 기본연구보고서
2013
.12
최근 서비스 마케팅 연구에 관한 종합적 고찰 및 향후 연구 제언
이유재
,
이청림
마케팅연구
2014
.12
Sales Promotion 연구에 관한 종합적 고찰 : 최근 10년(2004~2013)의 연구를 중심으로
이석규
,
이세나
,
조재욱
마케팅연구
2014
.12
천일염 가공산업 발전 전략
전창곤
,
하홍근
,
이동필
한국농촌경제연구원 기본연구보고서
2011
.11
근린재생을 위한 노후 저층주거지 내 공지 및 폐가의 활용방안 및 텃밭조성에 관한 연구 : 전주시 노송동 노후주거지구를 사례로
하창호
,
곽희종
,
김현숙
한국도시설계학회지 도시설계
2013
.12
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2015-520-002536850