인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The purpose of this study was to identify spectatorship factors of the elderly and their revisit intentions according to their individual characteristics in professional sports events. The present study is one of the first efforts to examine the relationships between spectatorship factors and individual characteristics for the elderly in professional sports events. Subjects (N=242) were spectators who attended professional sports events (baseball, soccer, and golf) by using the convenience sampling technique. A questionnaire was passed out to spectators before and during game intermissions. A series of t-test and ANOVA revealed that spectators` spectatorship factors and intention to revisit are significantly different based on socio-demographic variables. The current study demonstrates that management of professional sport events should consider spectators` spectatorship factors and intention to revisit as well as socio-demographic backgrounds of spectators in formulating and implementing marketing strategies. The data were recorded and analyzed using the SPSS 17.0 statistical computer package. Results are discussed in detail, and implications for practice and for future research are suggested.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2015-690-002779630
