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자료유형
학술저널
저자정보
이은실 (순천대학교) 김선영 (순천대학교 )
저널정보
한국생활과학회 한국생활과학회지 한국생활과학회지 제23권 제5호
발행연도
2014.10
수록면
843 - 859 (17page)

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이 논문의 연구 히스토리 (2)

초록· 키워드

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The purpose of this study is to find the differences among the clothing brands through examination of present situation about uniform design in domestic coffee houses and provide the basic materials in developing uniform designs to reflect the brand identity. For research contents and method, the overall circumstances were examined about the domestic coffee houses and their uniforms at large via literature review. Then, characteristics on their 10 uniform designs were reviewed according to item, color, pattern and accessary. The following are results. First, cardigan, cap, and necktie according to the individual brand are added with basis of shirt and apron in composition of coffeehouse"s uniform. Second, in cardigan, those colors including black, navy and brown are used, reminding of the coffee. Brand logo or symbol is also presented on it, which addresses the brand image. Third, the kind of shirt consists mainly with long or short shirt blouse and long sleeve or short sleeve pique shirt. Job title or gender differentiates the shape and color. Fourth, one-piece type is commonly applied for the apron. At the same time, a short skirt is put on as well. An image expression is often found by the unique brand color also, but mostly, some dark tones like brown or black are largely used. Fifth, in cap, various kinds are worn including the cap as in the case of baseball, fedora, beret, and hunting cap. In color, black or brown color same to that of apron is common, which fails to show differentiation. Thus, consideration of color remix with application of brand symbol is thought to be an alternative to this.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법 및 결과
Ⅳ. 결론 및 논의
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