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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 99 - 116 (18page)
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초록· 키워드
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There are some limitations on previous research of business model to provide practical or academic idea since there are less studies in environmental evolution and interactions of business model. This research attempts to explore the evolutions of business model as a beginning step since it is impossible to systemize general perspective of business model because of enormous typo of business model. The research scope states to determine evolution of business model sorting cases of advertisement business model by the changes of elements of business model. Conventional types of advertisement has experienced numerous environmental changes in value delivery channel, and the business model of advertisement has developed along with adaption of the environmental changes. We attempt how advertisement business model has changed from what factors and whether the business model changes came from arbitrary manner or external inertia. Since there is no theoretical foundation of evolution of business model, phenomenal studies are required in order to analyze business model evolution. The research examines commonalities of cases that how business model have been changed by various business environment in order to categorize evolutions of business model. To do this, the research employed multiple case studies with exploratory manner. Based on the findings, the research suggested practical idea of what factors should a business model consider to change. That is, we expect this research can provide fundamental understandings of ecological perspective for application of business research.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Research Design and Method
Ⅳ. Case Analysis: The Evolution and Change of Advertising Business Model
Ⅴ. Conclusion
References
참고문헌 (23)
참고문헌 신청
1. [단행본] - Abe, J. M. / 1998 / Business Ecology: Giving your Organization the Natural Edge / Butterworth Heinemann
2. [학술지(정기간행물)] - Hedman, J. / 2003 / The Business Model Concept: Theoretical Underpinnings and Empirical Illustrations / European Journal of Information System 12 (1) : 49 ~ 59
3. [단행본] - Hedrick, T. / 1993 / Applied Research Design / Sage
4. [단행본] - Hisasi, A. / 2001 / Mobile Business Based On The 55 Companies' Cases / Daechung Media
5. [단행본] - Hwang, H. S. / 1995 / The Diversity of Life / Translated Books
2. [학술지(정기간행물)] - Hedman, J. / 2003 / The Business Model Concept: Theoretical Underpinnings and Empirical Illustrations / European Journal of Information System 12 (1) : 49 ~ 59
3. [단행본] - Hedrick, T. / 1993 / Applied Research Design / Sage
4. [단행본] - Hisasi, A. / 2001 / Mobile Business Based On The 55 Companies' Cases / Daechung Media
5. [단행본] - Hwang, H. S. / 1995 / The Diversity of Life / Translated Books
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