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논문 기본 정보

저자정보
(경희대학교) (경희대학교)
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제26권 제9호(통권 제88호)
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피인용 6

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    초록·키워드

    This study segmented the market of Japanese potential tourists based on importance of push-pull motivation attributes and analyzed the features of this segmented market. Then, the study analyzed determinants of the market segmented by these push-pull motivation attributes.
    The respondents were Japanese panels registered in a research firm and the questionnaires were distributed to these panels via email. Among the distributed questionnaires, 605 copies were used for the final analysis excluding 15 copies with missing data or insincere responses.
    In the conclusion, the study analyzed the segmented market to determine how the potential medical tourists select medical tours and how they are pushed and pulled by what kind of motivation attributes. Through these processes the study attempted to present in-depth information necessary for setting strategies to boost medical tourism of the future.

    최근 본 자료 전체보기

      UCI(KEPA) : I410-ECN-0101-2016-326-001000600