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논문 기본 정보

자료유형
학술저널
저자정보
하선주 (이화여자대학교) 강여선 (덕성여자대학교) 최혜선 (이화여자대학교)
저널정보
한국생활과학회 한국생활과학회지 한국생활과학회지 제23권 제6호
발행연도
2014.12
수록면
1,171 - 1,189 (19page)

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연구주제
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연구배경
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연구방법
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연구결과
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초록· 키워드

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In order to provide the basic data for creating the environment which can efficiently reflect prefer fit along with body size when selecting clothes size in the indirect purchasing environment, this study analyzed the difference of ready-made jacket part-specific fit preferred by fashion models in their twenties and female college students. This study was to analyze the impact of body size, recognition of body part-specific characteristics shape, body satisfaction on prefer fit of jacket. As for the difference of prefer fit depending on the body size, female college students preferred more loose fit than models.
The difference according to recognition of body part-specific characteristics shape turned out to be significant for prefer fit depending on the degree of bend of neck, arm length, bend of back recognition and matching fit was found to be preferred as they recognize their body shape to be normal and the difference according to body satisfaction appeared to be significant in the terms of bend of back, hip width/protrusion, torso size/length, sleeve length, whole body shape and they turned out to prefer matching fit as they are satisfied with their body. As shown above, body size, recognition of body part-specific characteristics shape, especially body satisfaction have a great influence on prefer fit of jacket and therefore, if preparing for a size selection step according to body shape and satisfaction in the jacket size selection process, customers’ satisfaction in jacket size may be improved and it is considered to be helpful for both consumers and sellers.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 결론
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