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논문 기본 정보

자료유형
학술저널
저자정보
곽정현 (가천대학교) 이선희 (경희대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제23권 제6호 (인문사회과학 편)
발행연도
2014.12
수록면
299 - 311 (13page)

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표지
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연구주제
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연구배경
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연구방법
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연구결과
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초록· 키워드

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There is gender equality that men and women become to same position in modern sport. To look at the women of the sport has come a big change in the social recognition, the surrounding environment according to it, at the time the condition is also gradually changing, conduct a survey of the location and the masses of the county Women’s Sports, women of the future sports is more activated, in order to be able to develop and put the objective of research. Participants of this study, were selected by applying a purposeful sampling methood in a non-probability sampling method used in qualitative case study. 100 people study participants were collected data by using the method discussed in the subject. As a result, it was possible to get the four factors such as: First, it is associatived particular players and events, or emerged certain players in particular brand and female athletes. Second, there is a typical image of sport as “internal elements” have “potential”, “success”, “mental strength”, in such as “trust”, it was recognized as a most positive image. Third, there is “external factor” as “women athletes looks androgynous appearance”, “look strong”, ‘look agly’, it was found that is recognized by androgynous, and a strong image. Last, there is external elements, which are recogized by ‘commercialization’, ‘company,’ ‘image of advertisement’ to women athletes.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론
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UCI(KEPA) : I410-ECN-0101-2016-692-001017179