지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.6
- 수록면
- 7 - 21 (15page)
이용수
초록· 키워드
오류제보하기
In recent years, the central role of consumer engagement in building and maintaining strong customer-brand relationships has been emphasized in order to achieve competitive advantages. And yet, almost no studies measure the relationship between customer satisfaction and customer engagement regarding Chinese restaurant in South Korea.
This study statistically analyzed the causal relationship between DINESERV dimensions and customer"s satisfaction and engagement. A survey was conducted at six Chinese restaurants in Seoul using the DINESERV instruments. The results show that all dimensions, except convenience, has a significant positive effect on both customer satisfaction and customer engagement. The results of this study would help Chinese restaurant operators improve the specific construct of DINESERV dimensions that enhance customer satisfaction and customer engagement that will result in business growth and profitability.
This study statistically analyzed the causal relationship between DINESERV dimensions and customer"s satisfaction and engagement. A survey was conducted at six Chinese restaurants in Seoul using the DINESERV instruments. The results show that all dimensions, except convenience, has a significant positive effect on both customer satisfaction and customer engagement. The results of this study would help Chinese restaurant operators improve the specific construct of DINESERV dimensions that enhance customer satisfaction and customer engagement that will result in business growth and profitability.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구방법
Ⅳ. 결과 및 고찰
Ⅴ. 결론
Ⅵ. 참고문헌
참고문헌 (45)
참고문헌 신청
1. [학술지(정기간행물)] - Andaleeb, S. / 2006 / Customer Satisfaction in the Restaurant Industry: An Examination of the Transaction-Specific model / Journal of Services Marketing 20 (1) : 3 ~ 11
2. [학술지(정기간행물)] - Anderson, E. / 2000 / Strengthening the Service Profit Chain / Journal of Service Research 3 : 107 ~ 120
3. [학술지(정기간행물)] - Baker, J. / 2002 / The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions / Journal of Marketing 66 (4) : 120 ~ 141
4. [학술지(정기간행물)] - Bauer, H. H. / 2006 / eTransQual: A Transactional Processbased Approach for Capturing Service Quality in Online Shopping / Journal of Business Research 59 (7) : 866 ~ 975
5. [학술지(정기간행물)] - Bei, L. / 2001 / An Integrated Model for the Effects of Perceived Product, Perceived Service Quality, and Perceived Price Fairness on Consumer Satisfaction and Loyalty / Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 14 : 125 ~ 140
2. [학술지(정기간행물)] - Anderson, E. / 2000 / Strengthening the Service Profit Chain / Journal of Service Research 3 : 107 ~ 120
3. [학술지(정기간행물)] - Baker, J. / 2002 / The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions / Journal of Marketing 66 (4) : 120 ~ 141
4. [학술지(정기간행물)] - Bauer, H. H. / 2006 / eTransQual: A Transactional Processbased Approach for Capturing Service Quality in Online Shopping / Journal of Business Research 59 (7) : 866 ~ 975
5. [학술지(정기간행물)] - Bei, L. / 2001 / An Integrated Model for the Effects of Perceived Product, Perceived Service Quality, and Perceived Price Fairness on Consumer Satisfaction and Loyalty / Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 14 : 125 ~ 140
이 논문과 함께 이용한 논문
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UCI(KEPA) : I410-ECN-0101-2016-326-001079230