인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
상업 스포츠 시설 이용자의 스포츠 소비행동과 의사결정과의 관련성 분석 The Study on the Relationship between the Sports Consumption Patterns and the Choice Decision Making of Sport Facilities
상업 스포츠 시설 이용자의 스포츠 소비행동과 의사결정과의 관련성 분석
초록·키워드
The purpose of this study is to compare and examine what benefit sport club user wants to get by participating sport activities and what condition of sport facilities they expect in practicing healthy exercise life. Quesitionnaires containing 29 statements are proved valid by a total of 344 users of a privately sport club in Pusan. Canonical correlation analysis is used to identify the overall structure between the benefit achieved by sport participation and the club choice decision making. The results are as follows; 1) In case of user`s benefit and the club choice decision making, users are interested in their personal growth such as promoting fitness, supplying shortage of exercise, and absorbing in exercise. And especially, parking area and management of full health guidance marked high structure vector value. 2) After the comparison and examination of the relation between item of user`s benefit and the club choice decision making. we found that the results differ significantly in order of the securing lounge, the securing many leaders, and leader`s expert knowledge. 3) User`s benefit achieved by sport participation shows three factors representing dimensions of club user`s sport consumption pattern. These factors confirms that club choice decision making has various effects upon club user`s sport consumption patterns. As mentioned above, this study presents an important problem for the privately sport club to solve how sport club managers satisfy club user`s various consumption needs of sport caused by the change of the sense of value of complicated lifestyle.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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