인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
This research has the purpose of analyzing what effect the positive·negative perception of the pro-sports spectator`s perception towards crowdedness of the stadium as on the intention of customer behavior, and deducted the following conclusion by using the SPSS 16.0 and AMOS 7.0 on the target of spectators who visited the indoors pro-sports stadium located in Busan Metropolitan and Gyeongsangnam-do between October 2011 and April 2012. First, for the positive emotion of the crowded pro-sports stadium, it showed that the spatial crowdedness have negative effect and the people crowdedness have a positive effect. Secondly, for the negative emotion of the busy pro-sports stadium, it showed that spatial crowdedness have a positive effect and the people crowdedness have a negative effect. Thirdly, for the customer behavior of the crowded pro-sports stadium, it showed that the spatial crowdedness have a negative effect on satisfaction, and the people crowdedness have a positive effect on satisfaction and return visit. Fourthly, it showed that if the emotion perception is positive then it has a positive effect on both satisfaction and return visit.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.