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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제57권 제1호
발행연도
2014.8
수록면
407 - 419 (13page)
DOI
10.51979/KSSLS.2014.08.57.407

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초록· 키워드

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The purpose of this study is to examine structural correlation among motivation of viewing, Taekwondo image, Taekwondo identification and Taekwondo loyalty in the audience of 2013 World Taekwondo Grand Prix Final. To attain the goal of this paper, among the audience of ``2013 World Taekwondo Grand Prix Final``, 350 persons who were high school students or older were selected as the subjects of this study, and then, a survey was conducted to them. For sampling, the convenience sampling method was employed, and for responding to the questionnaire, self-administration was used. Among the questionnaire sheets collected, 28 sheets that had been answered unfaithfully, responded omissively, answered duplicatively, or responded unreliably in general were excluded from the subjects of analysis, and then, the rest 322 sheets usable for the analysis were finally selected as valid samples. For data processing, both PASW 18.0 and AMOS 18.0 were utilized to investigate the goodness-of-fit of the model through confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model analysis and then verify each individual hypothesis. Based on the hypotheses, the study has drawn the following results: first of all, eustress and group affiliation, the subfactors of motivation of viewing, were had a positive effects on their Taekwondo image, but betting on sport had a negative effects on their Taekwondo image, and both aesthetics and vicarious achievement had no significant effects on Taekwondo image. Second, Taekwondo image had a positive effects on Taekwondo identification. Third, Taekwondo image had a positive effects on Taekwondo loyalty. Lastly, Taekwondo identification had a positive effects on Taekwondo loyalty.

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